Storytelling and Digital Discourse in Advertising : focusing on Corporate Ads of Mobile Telecommunication Companies

Tobacco Companies’ Public Relations Efforts: Corporate Sponsorship and Advertising

Tobacco Companies’ Public Relations Efforts: Corporate Sponsorship and Advertising

Tobacco industry advertising and promotional efforts often are aimed directly toward the sale of industry products. However, corporate public relations activities also can have an important impact on the public images of and attitudes toward individual tobacco companies. This chapter examines the nature and potential impact of such efforts, including n Corporate sponsorship of events and organi...

on the relationship between using discourse markers and the quality of expository and argumentative academic writing of iranian english majors

the aim of the present study was to investigate the frequency and the type of discourse markers used in the argumentative and expository writings of iranian efl learners and the differences between these text features in the two essay genres. the study also aimed at examining the influence of the use of discourse markers on the participants’ writing quality. to this end the discourse markers us...

Bringing Digital Storytelling to the Mobile

Technology has changed the way in which people tell their stories. This paper introduces digital storytelling and looks at why the mobile is an ideal platform for creating digital stories. The iterative design approach chosen for our Mobile Digital Storytelling system is discussed. Results of a final experiment, comparing our system to an existing mobile system that supports digital storytellin...

Mobile digital interactive storytelling - a winding path

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